Working in a group with two other classmates, we were presented with the challenge to create an app with the following parameters:
1. The content would be information / resources.
2. The target audience was the suburban family.
The problem that we wanted to solve with our app was
the problem of planning meals and grocery shopping for busy suburban moms.
The process went from establishing the problem and brainstorming ideas to designing the flow of the user experience and establishing a clean identity and brand.
Thanks!
